The Business Administration (Tier-I discipline) Master Program consists of six concentrations: Consumer Behavior & Neural Decision-making, Corporate Strategy & Cross-cultural Management, Fintech, Accounting & Corporate Finance, Information Management & Digital Marketing, Smart Operations & Supply Chain Management and Digital Public Relations, all following the three-year academic year system. The course structure of the SBM is based on the construction model of mainstream international business schools such as Wharton. All courses are taught by a team of teachers with research skills in line with international frontier and renowned professors from overseas. In order to support the cultivation of graduate students, the school introduced the University of Pennsylvania research team, and established a various laboratories include the Key Laboratory of Applied Brain and Cognitive Sciences, focusing on exploring neuroscience-driven management and its cross-disciplinary research; AI and Data Sciences Application Center and Institute for Business Analytics and Digital Marketing, focusing on cross-research issues in data science and information management; along with Institute of Cross-Culture Management, Institute of Oriental Management, Institute of Digital PR and Brand Management and Institute of Fintech and Behavioral Economics, providing students with different research interests to meet the requirements of future studies or to increase their employability in higher posts.
Consumer Behavior and Neural Decision-making: As a major trend of scientific management, this concentration mainly uses the interdisciplinary research methods such as cognitive neuroscience technology to observe and study the brain activities and various psychological and physiological indicators of decision makers at managerial level, and solve the difficulties in traditional management study. Based on the Key Laboratory of Applied Brain and Cognitive Sciences, this concentration requires students to abundantly use research tools and methods of cognitive and neuroscience to explore multiple branches in frontier management research, including consumer behavior, management decision-making, organizational behavior, management psychology, information systems, and business ethics.
Corporate Strategy and Cross-Cultural Management: This concentration focuses on issues faced by companies in international business communication and cross-cultural management when it comes to cross-border operation. Based on Institute for Cross Culture Management, Research Center for Oriental Management, this concentration includes international business environment, strategic management of international enterprise, international human resource management, comparative research of East and West management, cross-cultural communication andmanagement.
Fintech, Accounting and Corporate Finance: This concentration is a combined research on information science and the financial industry, focusing on the latest developments and important genres of financial technology, accounting and corporate finance. Based on the Key Laboratory of Applied Brain and Cognitive Sciences and AI and Data Science Application Center, its main focus is how those breakthroughs in information science such as big data, cloud computing, block chains and artificial intelligence influence the financial and accounting industry. Research scenarios in the context of fintech development include changes in the macro-financial system and micro-decision mechanisms; technology-driven finance enterprise innovation and the transformation of traditional financial industry, and the frontier issues of the application and supervision of financial technology tools.
Information Management and Digital Marketing: This concentration focuses on the application of digital technology in marketing. Relying on the AI and Data Science Application Center and the Sino-US Business Analysis and Digital Marketing Institute, this concentration focuses on the business scenarios and tools in the digital channels and how to understand consumers and potential customers. Research issues include search engine marketing, digital marketing strategies, and core issues such as building effective relationships with consumers through social media.
Smart Operations and Supply Chain Management: This concentration focuses on research issues in operations and supply chain management against the backdrop of digital economy. Based on the AI and Data Science Application Center, it focuses on how companies use the Internet, the Internet of Things and other technologies to optimize company operations and supply chain management. Research issues include upstream and downstream supply chain management, changes in end-user behavior, supply chain visualization, modular architecture and establishment of supply chain early warning mechanisms.
Digital Public Relations : This concentration focuses on the frontier research issues in public relations against the backdrop of digital economy. Relying on the AI and Data Science Application Center, its research contents include the integrated communication of enterprises, the crisis communication between various organizations and theories in international public relations.
