Founded at the initiative of Professor Jiang Zhibin, the Institute of Intelligent Advertising and Communication Science aims to make use of artificial intelligence and information science technology to provide a good environment for talent cultivation and scientific research in the fields of marketing science, advertising and communication science, which are conducive to sustainable social and commercial development and interdisciplinary research.
The members of the institute have been supported by the National Natural Science Foundation of China and the National Social Science Foundation of China, and have published many papers in top international journals such as Journal of Advertising, MIS Quarterly, Information & Management, Internet Research, etc. At present, famous professors at home and abroad and the institute members carry out close research cooperation, initially built an excellent academic echelon, will carry out interdisciplinary research, and cultivate excellent talents.
