CALL FOR PAPERS
2016 International Symposium on
“International Public Relations Strategy in Chinese Enterprises Going Global ”
Theme: Chinese Enterprises Going Global & International Public Relations
Date: November 26, 2016
Host: Shanghai International Studies University (SISU)
Organizer: School of Business and Management, SISU (SBM SISU)
Co-Organizer:
Advisory Board for New Programs in Public Administration, Ministry of Education
Public Relations Research Center, SISU
Institute of Cross-Cultural Management, SISU
Venue: Hongkou Campus, SISU, Shanghai, China
In an era of global interaction, the “Belt and Road Initiative” by the Chinese central government endows Chinese enterprises with an initiative to participate in global interaction and order building. Against this backdrop, International Public Relations, which staged spasmodic attempt to deal with specific issues only, has evolved into regular comprehensive efforts for public image building. The international community, international social responsibility, international public opinions, international communication, and international reputation have all become important contributing factors to the success of multinational companies. While going global, Chinese enterprises will not only enjoy new benefits, but also face new risks, and differences in politics, economy, culture, rules and practice will further complicate these risks. At this moment, accurate knowledge, judgment and action by International Public Relations professionals become indispensable. Achieving mutual understanding and win-win cooperation constitutes an inherent requirement of international public relations. In this regard, we have acquired some preliminary experience, but there is more to explore.
A member university on the list of “211 Project”, SISU is under direct supervision of the Ministry of Education (MOE), and receives grant from both the Shanghai municipality and the MOE. SISU offers not only ideal conditions and foundation in preparing international talents and conducting cross-cultural management research, but also rich resources and advantages in international public relations education and research. Since 2006, SBM SISU has been organizing international symposiums on public relations every other year. Prominent keynote speakers, such as Viktor Mayer-Schoenberger, Professor from Oxford University and author of Big Data, and Stanislav Naumov, President of Russian Public Relations Association, have deliver lectures at the conference.
The 6th International Symposium on International Public Relations will take place in SISU on November 26, 2016. Experts, scholars, executives and graduates engaging in corporate public relations, international public relations, multinational business, cross-cultural management are welcome to discuss and share their findings concerning cutting-edge issues of “Chinese Enterprises Going Global and International Public Relations”. Papers accepted by the symposium will also be published in Public Relations Journal, the only public relations journal on mainland China.
Symposium topics:
Intercultural communication of Chinese enterprises going global
Risk management in Chinese enterprises going global
International social responsibility in Chinese enterprises going global
Corporate Public Relations in the of Big Data era
Fundamental theoretical issues in international public relations
Case Study in International Public Relations Management
No charge is collect for the symposium.
Contact Information:
Dr. ZHANG Peng & Dr. LIU Chang
Tel: +86 21-35373070
E-mail: prfshanghai@163.com
Address: 550 Dalian Road (W), Hongkou District, Shanghai, China
Postal Code: 200083
Attachment: Instructions for Calling for Papers
Papers should be submitted in electronic version only. The deadline for title and abstract submission is June 30, 2016, and deadline for full paper submission is 30 August, 2016. The symposium will adopt both Chinese and English as working language, and papers in both Chinese and English are welcome. Papers will be blind reviewed for publication after the symposium.
Papers should be submitted in only Microsoft Word format. The title, author's name, abstract and keywords should be written in both Chinese and English. Author’s information should be presented as footnote on the first page. For tables or charts, if any, titles should be placed above the table, but below the chart. Index and reference should be presented at the end. Papers should be between 5,000 and 15,000 words in length.
School of Business and Management,
Shanghai International Studies University
26/08/2016
