Liu Mengde:Hospitals' product strategies under market competition: The case of common ownership

Time:1010,2023View:11


Time2023. 10. 13Friday10: 30-12: 00

VenueBuilding 2, Room 220, Songjiang Campus

SpeakerLiu Mengde, Assistant Professor, School of Management and Economics, Beijing Institute of Technology

HostAssistant Professor Zhang Yinge


Abstract:

Hospitals tend to redeploy their product-mix strategies under the change of market concentration. In this paper, we introduce the concept of common ownership, which usually refers to a scenario when a few competing firms from the same industry and these firms are also held by large common owners. We find that hospitals tend to develop relatively profitable service lines and cut back unprofitable service lines when common ownership rises. Meanwhile, we find no statistical relationship between common ownership and extensive margins of hospitals’ product strategies. The results indicate that common ownership does not affect hospital product strategy of opening a new service, but has impacts on hospital's intensive margins of product-mix strategy such as investing on more beds in relatively profitable service lines.



Guest Speaker

Liu Mengde is an assistant professor/special associate researcher at the School of Management and Economics at Beijing Institute of Technology, and a master's supervisor. His research interests include industrial economy, antitrust, and low-carbon economy. Participated in major projects funded by the National Social Science Foundation and commissioned by the Policy Research Office of the Zhejiang Provincial Party Committee. The research results have been published in journals such as' Management World 'and' Empirical Economics' (ABS2 Star). Writing teaching cases has been selected into the China Business Administration International Case Library and the National Hundred Excellent Case Library.





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