Time：2023.6.21（Wednesday）10:30-12:00

Venue：Songjiang Campus, Building 2, Room 220

Speaker：Li Yafang, Assistant Professor, Fuggelman School of Business, University of Memphis, USA

Host: Assistant Professor Zheng Yujie

Topic：Fitness Technology and Exercise Engagement: How Technology Affordances Facilitate Fitness Goal Attainment

Abstract:

For individuals and organizations to derive maximum health returns from their investment in fitness technologies, they should know how to use them effectively in pursuit of fitness goals. To that end, this study draws on the theory of affordances and the concept of engagement to develop and empirically test a model of fitness technology use as a goal-directed behavior. Our results show that while actualized self-appraisal affordance amplifies users’ cognitive exercise engagement, cognitive exercise engagement does not significantly influence fitness goal attainment. Furthermore, actualized self-appraisal and social appraisal affordances enhance users’ emotional exercise engagement, which positively influences fitness goal attainment. 

Guest Speaker

Li Yafang, assistant professor in the Department of Management Information Systems at the Fuggelman School of Business at the University of Memphis in the United States. Her research focuses on understanding the user behavior of individuals using information technology and digital tools in different contexts from the perspectives of information technology (IT) availability, IT identity, trust, security, and privacy. Her main areas of interest are consumer health technology, especially fitness technology and the application of the metaverse in the field of health. Her research findings have been published in important information systems journals such as Computers in Human Behavior and Industrial Management&Data Systems, as well as academic conferences such as the Hawaii International Conference on Systems Science and the Inter-American Conference on Information Systems.