Prof. Liu Yi: How to Apply Marketing Theory in Marketing Strategy Research

Time:0920,2018View:27

Time: September 25, 2018 (Tuesday) 14:30

Venue: Room 220, Building No.2, Songjiang Campus

Speaker: Liu Yi, Professor of Shanghai Jiaotong University, Changjiang Scholar, State Council Special Allowance Recipient, member of New Century Excellent Talents of Education Ministry China

Host: Dr. Li Wenqian

Topic: How to apply marketing theory in marketing strategy research

Abstract:

Marketing strategy is a significant part of marketing research. Different from consumer behavior and marketing science, marketing strategy relies more on the mastery and application of theories, generally from the fields of Sociology, Economics, Organizational Behavior, Psychology and Management. This lecture will focus on how to apply relevant theories in marketing strategy research to academic discussion and case analysis.

Guest Speaker:

Professor Liu Yi, Changjiang Distinguished Professor(2011) from Shanghai Jiaotong University. She has received Special Government Allowance from the State Council, and is the member of New Century Excellent Talents of Education Ministry China (2004). Prof. Liu hosts several national projects, including one of the key projects supported by National Natural Science Foundation in China on Omni-channel Marketing Research in the Era of Mobile Internet(71832008), and the Innovative Research Team Development Program of the Ministry of Education on Service Outsourcing Innovative Management(IRT13030). She is one of the leading experts in Online marketing and Service Outsourcing at Shanghai social science innovation research base, Standing Director of Chinese Academy of Management, Marketing Committee Director of Chinese Academy of Management, Director of JIAODA-Duke Chinese American Research Center on Global Outsourcing, Standing Director of Chinese Marketing Association of Universities and Chinese Association of Market Development. Prof. Liu also serves as Editorial Member and Deputy Directer of Chinese Journal of Marketing Science.

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