Institute of Neural Information System and Digital Marketing


Relying on the Key Laboratory of Applied Brain and Cognitive Sciences and the Sino-US Joint Institute of Business Analysis and Digital Marketing, the Institute of Neural Information System and Digital Marketing was established. It is dedicated to researches on exploring the user behavior related issues in the field of neural information system and digital marketing, with theories and methods of cognitive neuroscience, data science, marketing, consumer behavior under the background of big data, so as to promote the development of neural information systems and marketing research towards institutionalization and digitization, and cultivate future research talents and business elites in this field.

The institute attracts talents like Top Talent in Songjiang District (Shanghai) and Excellent Instructor of Shanghai Challenge Cup to research on user behavior and digital marketing related aspects. The team members have published many papers in domestic and foreign influential journals such as Journal of Electronic Commerce Research, Scientific Reports, Management World, etc., and have undertaken important scientific research projects such as the National Natural Science Project, Humanities and Social Sciences Program of MOE and other important research projects in the past five years.

550 Dalian Road (W), Shanghai 200083, China
1550 Wenxiang Road, Shanghai 201620, China