Jointly established by the Key Laboratory of Brain-Machine Intelligence for Information Behavior (BMIB) of SISU and the Department of Business Administration of SBM, Institute of Consumer Behavior and Neural Decision-Making aims at exploring the cutting-edge fields of consumer behavior and management decision-making, combining theories and methods of big data, A/B testing, cognitive neuroscience, and machine learning to explore the cutting-edge issues of consumer behavior and management decision-making.
The institute members have published multiple papers in important domestic and international journals such as Management Science and Journal of Economic theory. In the past five years, it has undertaken multiple important scientific research projects such as the National Natural Science Foundation of China and the Ministry of Education's Humanities and Social Sciences program.
