SBM Supply Side Reform of Undergraduate Training: "Digital Intelligence Management Version 2.0"

Time:0922,2022View:10

Cultivating talents and creating students is the foundation of the country; not forgetting the original intention, establishing moral education.

'The task of epidemic prevention and control is heavy, the responsibility of student training is even heavier, and the supply-side reform of management personnel training can not be delayed!'

Introduction: In today's era, the new generation of information technology represented by big data and artificial intelligence has given rise to new economy, new industries and new business models characterized by the integration of digital intelligence, and social and economic management problems are becoming increasingly integrated and complex, and the integration of interdisciplinary knowledge driven by digital intelligence is urgently needed to cope with new changes and solve new problems, and cultivating a group of high-end digital intelligence management talents who master big data and artificial intelligence technology has become an important mission for management Cultivating a group of high-end digital intelligence management talents who master big data and artificial intelligence technology has become an important mission for the cultivation of professional talents.

Facing this background, Prof. Ma Baojun, Vice Dean of School of Business and Management (SBM) of Shanghai International Studies University (SISU), said that it is urgent to strengthen the reform of talent supply side and cultivate new digital intelligence management talents in the new mode. SBM has been taking action to cultivate digital intelligent management talents! Four years ago, our school started to implement the 'Excellence in Management Talents Program', which is a major category of admission and training, and in 2022, we upgraded the 'Digital Intelligence Management Talents Training Program Version 2.0' to face the latest frontier development trend of data science and intelligent science.

The rapid development of data science and intelligent science and technology continues to change the shape of society and promote the disruptive change of management mode. The transformation of 'digital intelligence' in management talent training has put forward the requirements of supply-side reform: excellent composite talents with solid digital intelligence foundation, proficient in business analysis, mastering the frontiers of disciplines, and having the ability of continuous innovation.

SBM of Shanghai International Studies University (SISU), adhering to the concept of 'no borders' in talent cultivation, iteratively upgraded and launched the 'Digital Intelligence Management Talent Cultivation Version 2.0'. Relying on two laboratories of artificial intelligence and data science and brain and cognitive science applications, the School has transformed its undergraduate majors into digital intelligence: business administration (enterprise digital intelligence management), financial management (intelligent accounting and smart finance), marketing (big data and intelligent marketing), public relations (new technology and integrated media management), information management and information system (data science and business analysis), big data management and application (digital finance and quantitative investment). Applications (Digital Finance and Quantitative Investment).

SBM is committed to cultivating future business leaders and shaping scientific exploration and innovation capabilities by adopting a 'horizontal and vertical' training model.

(1) Taking 'continuous updating of students' knowledge' as the horizontal axis, we have built a learning system of mathematical intelligence courses. Students are not divided into majors after entering the school; years 1-2 strengthen the fundamentals of economics and management, mathematics, information and research; at the end of sophomore year, they choose their own major direction according to their interests and wishes; years 3-4 enter professional training, and after completing the core curriculum, they study digital transformation, smart management, smart accounting, smart finance, digital marketing, smart marketing, smart technology, media management, data science, artificial intelligence, etc. according to their major direction. Media management, data science, artificial intelligence, digital finance, quantitative investment and other module courses; in addition to this, you can also select the courses of interest from the pool of elective courses that the college continues to update in large numbers every year.

(2) Build a system of integration ability shaping with 'continuous improvement of students' ability' as the vertical axis. This includes the 'Digital Intelligence Enhancement Program' to cultivate the ability to apply data science; the 'Academic Navigation Program' to cultivate the ability to create scientific research; the 'Thinking Innovation Program' to cultivate the ability to continuously innovate and develop The 'Language Excellence Program' cultivates global competency. A four-year mentoring system is in place throughout the entire process to provide institutional support.

Integration Competency Building System

In order to better implement the 'Digital Intelligence Management Talent Training Version 2.0', SBM is the first business school in the world to propose a 'Convergence Competency Building System', which consists of four parts.

The 'Digital Intelligence Enhancement Program' cultivates the ability of data science application. Relying on the laboratory's hardware and software foundation and strong faculty in the field of big data and artificial intelligence, the program focuses on the step-by-step improvement path of 'data capture - data analysis - data business application' to strengthen the practical ability of data analysis of undergraduate students.


The 'Academic Sailing Program' cultivates the ability to create scientific research. Through method classes, lecture halls, online groups, and project pools, undergraduates are allowed to enter teams and topics early and receive mentor group-group learning to develop scientific research skills around new technologies and methods.

The 'Thinking Innovation Program' cultivates the ability of continuous innovation and development. Relying on laboratory equipment, data resources, and platform environment, we empower management research with cutting-edge technologies through training camps, discussion classes, competition teams, and incubators to guide students to explore independently and cultivate continuous innovation capabilities.


The 'Language Excellence Program' cultivates global competence. Building on the strengths of the university's foreign language education, the program enables students to become proficient in English and have a global perspective and a sense of home and country.


Discipline Development

SBM has a first-level doctoral program in management and a postdoctoral station. In the past five years, SBM has recruited more than 60 management faculty members, 85% of whom have crossover backgrounds in information science, neuroscience, etc. SBM has selected 6 national talents such as Jieqing and Changjiang, and 19 provincial and ministerial talents such as New Century of Ministry of Education and Shanghai Leaders. The faculty has been selected as national talents such as Jieqing and Changjiang, 19 provincial and ministerial talents such as New Century of the Ministry of Education and Shanghai Leaders, and has undertaken more than 40 national projects such as China Brain Project and National Self-Science Key.

     SBM has built a 3500 square meters 'Artificial Intelligence and Data Science Application Laboratory' and 'Key Laboratory of Brain and Cognitive Science Application' with reference to the hardware and training mode of national key laboratories. The hardware of 'Artificial Intelligence and Data Science Application Laboratory' supports the research of digital marketing, business analysis, financial technology, etc. It also supports the basic experimental course system of data analysis, the basic experimental course system of artificial intelligence, the teaching management system of big data, etc. 'In 2021, SBM will invest 30 million to build the first MRI research center in the global management school to support the research of intelligent science.


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